THE IMPORTANCE OF MARKETING WHEN SELLING YOUR HOME

By April 16, 2020Selling Tips

In my role as Sales Manager, I often meet with sellers who are sold on the idea of selling their home for a premium price but are not sold on the cost of marketing their home. When we dig deeper and find out what our seller’s objections are, it is generally because they feel it’s a huge investment without the guarantee of a sale. What is our answer to this? In short, our marketing strategy is what will give you the best chance to sell your home quickly, successfully and for the best possible price. As your professional property partner, we are privileged to share some guidance of what to consider when going to market. 

FREQUENCY

By marketing to all possible channels, you will maximise the potential eyes your property will get in front of. Then, once they’re aware, it highlights the property’s best features to increase the likelihood buyers will inspect and hopefully fall in love with it and make an offer.

When choosing an agent, it’s important to clarify what their marketing plan for your property would include.

TYPES OF MARKETING

There are many different channels that can be used to market properties, but the ones chosen for your home will depend on your target buyer. A good agent will know the right way to find your ideal buyer and will usually incorporate a combination of online and offline platforms to raise awareness of your property. This might include:

  • Signboards at the property
  • Letterbox drops
  • Print advertisements in the local newspaper
  • Advertisements on popular real estate websites
  • Targeted social media marketing, eg: Facebook ads or similar

The aim is to cast a wide net with your marketing, so prospective buyers can be found no matter where they live or the types of media they use.

NEGOTIATION

The key to a competitive negotiation is to have as many people in that negotiation as possible. Our objective is to go hard on marketing to drive as many possible purchasers to your property. This is where you truly reap the reward for investing in a good marketing plan. Multiple offers will increase the final purchase price with the help of some competitive competition – this means the investment will pay for itself (and some).

Historically, the longer a property is on the market, the less a buyer thinks they’re required to pay. Hence the importance of investing in a marketing strategy upfront upon the launch of your campaign. Our team at LOCATIONS estate agents use multiple strategies to market the properties we list, all customised to meet the need of our seller. 

If you would like to know more about our approach to marketing your property, please get in touch on 4972 2484; we look forward to being of service.

Photo credit: Adobe Stock

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